General Policies & Rules

General Policies and Rules

Policies and Rules

  • General Policies and Rules
  • Keyword Spamming Policy
  • Link Policy
  • Pricing Policy
  • Customer Communication Policy
  • Rules About Intellectual Property
  • Prohibited and Restricted Items

 1.    General Policy

ShopDezire’s policies and rules are the common guidelines that create a safe, trusted and fair trading environment for all members. To promote a safe and trusted trading environment, ShopDezire E-Commerce Pvt. Ltd. enforces these polices and rules.

 User agreement: This is the most important ShopDezire's policy and rule document. All members are responsible for reviewing and understanding ShopDezire's policies and all applicable laws and regulations contained in this legal contract.

 Rules for Everyone: General policies applying to all members, its employees and This section includes rules that protect your privacy and your identity. Learn more about issues like the use of profanity, unsolicited email (spam) etc.

Keyword Spamming Policy: This policy is designed to restrict merchants not to abuse brand names as keywords in product listings to drive attention.

 Links Policy: This policy is designed to restrict merchants to inappropriately add links in its product listings or online storefront to move traffic away from ShopDezire.

 Rules about Intellectual Property: ShopDezire E-Commerce Pvt. Ltd. has zero tolerance for any intellectual property violations. Please notify us in case any violation has occurred without knowledge and we will take appropriate action as soon as possible.

Prohibited and Restricted Items: There are many items that are restricted to sell online at, such as liquor, adult content/material, banned items such as ivory etc? Find out in our comprehensive list of banned and restricted items.

 ShopDezire rules and policies are designed to:

  • Minimize risks to both buyers and sellers.
  • Support government laws and regulations.
  • Provide equal opportunity to all buyers and seller.
  • Protect intellectual property rights.
  • Provide an enjoyable buying experience.
  • Support the values of the Community.
  • Please learn more about ShopDezire' policies that will help you avoid breaking rules (including the law) and helps you in trading with reliable, trustworthy buyers and sellers.
  • Violations of policy may result in a range of actions including:

• Listing cancellation

• Store suspension

• Limits on account privileges

• Account suspension

• Loss of Top Rated Merchant status

Note: You may contact to report violations by using the "Report" or "Contact Us" links found on most policy pages.

 2.    Keyword Spamming Policy

 Keyword spamming occurs when merchants place brand names or other inappropriate keywords in a title or description for the purpose of gaining attention or diverting members to a listing. Keyword spamming in listings is not permitted on The text sellers place in listings must be directly relevant to the item being sold.

 Violations of this policy may result in a range of actions, including:

  • Product Listing cancellation
  • Limits on account privileges
  • Account suspension
  • Loss of Top Rated Merchant status at

 3.    Link Policy

In general, when listing items on ShopDezire, merchants can include links that are solely intended to provide additional details about the items. Its means links should only be used in circumstances when that information can't be included in the listing itself. These links include additional images; technical specifications, manufacturer warranties, and other information that can help buyers make an informed purchasing decision. Other links that point to a third-party provider's Website are also allowed, such as image hosting sites, payment processors or courier companies.

 ShopDezire doesn't allow links to non-ShopDezire sites or content where other items are offered for sale. ShopDezire continually reviews links on the site and reserves the right to block any link considered unsafe for our members. As a merchant, please make sure that your listing follows links policy of ShopDezire. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits your selling privileges and/or suspension of your account.

 4.    Pricing Policy

Please note that trust is the most important aspect of trade between buyers and sellers in marketplace and one of the key aspects of trust is fair pricing. For healthy transaction flow at, we ask you to price your items responsibly.

 Please note that we are constantly monitoring prices for each merchant at various channels and do not allow you to price your items at higher prices at vs. other channels such as your own retail store, your own Website (if any) or any other 3rd party retail stores or Websites. You should price your items sold at to be same as the lowest rate you are selling at elsewhere or even lower but it should not be more. Violation of our pricing policy will result into warning notices and can also result into account suspension and/or store suspension.

 Honesty in MRP

 Please note the trust you build with your buyers will go away if you artificially start showing higher MRP, so that the selling price appears to be much better deal vs. what it actually is. Artificially increasing MRP is strictly prohibited at and any violation will result into account suspension.

 5.    Customer Communication Policy

 Sellers/merchants at are prohibited to engage in direct communication with buyers for any pre-sale, order, payments, shipping, post sale or returns related matters. Merchants are also not allowed to engage in direct or indirect marketing communication with buyers at ShopDezire. For specific product inquiries, warranties, shipping/delivery etc., ShopDezire can intermediate the communication between buyer and sellers. However, sellers/merchants should not be engaged in communication with the buyers.

 Violations of this policy may result in a range of actions, including:

  • Product Listing cancellation
  • Limits on account privileges
  • Account suspension
  • Loss of Top Rated Merchant status at

 6.    Rules about Intellectual Property

 ShopDezire is committed to protecting the intellectual property rights of third parties and to providing a safe marketplace to trade. Unauthorized use or Infringement of copyrighted material and trademarks are strictly prohibited at ShopDezire.

 ShopDezire has zero tolerance for any intellectual property violations. Counterfeits, unauthorized replicas, unauthorized items (such as counterfeit watches, handbags, or other accessories) or unauthorized copies (such as copies of software programs, video games, music albums, movies, television programs, or photographs) are not permitted at ShopDezire. Unauthorized copies include (but are not limited to) copies that are pirated, duplicated, backed-up or bootlegged. It is illegal to sell unauthorized copies of media.

If the product you are selling bears the name or logo of a company, but it wasn't made or endorsed by that company, don't list it at ShopDezire.

 Academic software is software sold at significantly discounted prices to students, faculty members and educational institutions. Do not list academic copies of software At ShopDezire unless you are authorized to do so as an educational reseller, an educational institution a student or a faculty member.

Beta software, test software and evaluation software are not permitted at ShopDezire. Beta, test, and evaluation copies of software are preliminary copies of software distributed by software developers strictly for the purpose of evaluation and troubleshooting.

 Do not list "OEM" or "bundled" copies of software At ShopDezire unless you are selling it with computer hardware. For Context, Original Equipment Manufacturer (OEM), or bundled software, is software that is obtained as part of the purchase of a new computer. OEM software licenses usually prohibit the purchaser from reselling the software without the computer or, in some cases, without any computer hardware.

Bootleg recordings are unauthorized recordings of concerts or live performances. Sellers are not permitted to list bootleg recordings at ShopDezire.

 Violations of this policy may result in a range of actions, including:

  • Product Listing cancellation
  • Limits on account privileges
  • Account suspension
  • Loss of Top Rated Merchant status at

 7.    Prohibited and Restricted Items

 Following items are not allowed to be sold online at Please note that merchants/sellers are responsible for any legal issues and other liabilities arising if you try and sell these items at We will cancel the listing of prohibited and restricted items within 24 hours after we come to know about such occurrence.

 Adult Material (also see Mature Audiences)

  • Alcohol (also see wine)
  • Animals and Wildlife Products - examples include live animals, mounted specimens, and ivory
  • Artifacts/• Beta Software/• Bootleg/Pirated Recordings/• Brand Name Misuse
  • Catalogue and URL Sales
  • Clothing (used/not new)
  • Comparison Policy
  • Compilation and Informational Media
  • Contact Information & Contracts
  • Copyrights
  • Counterfeit Currency and Stamps
  • Downloadable Media
  • Drugs
  • Electronic Surveillance Equipment
  • Embargoed Goods and Prohibited Countries
  • Event Tickets
  • Firearms, Ammunition, Militaria, Weapons and Knives
  • Fireworks, Explosives and Explosive Substances
  • Food
  • Games Software: Sony, Sega, and Nintendo
  • Government IDs and Licenses
  • Hazardous, Restricted, and Perishable Items
  • Human Parts and Remains
  • Importation of Goods - examples include CDs that were intended only for distribution in a certain country
  • International Trading
  • Items Encouraging Illegal Activity – examples include an eBook describing how to create   methamphetamine
    • Mature Audiences
    • Medical Devices - examples include contact lenses, pacemakers, and surgical instruments
    • Misleading Titles
    • Mod Chips
    • Movie Prints
    • OEM Software
    • Offensive Material - examples include ethnically or racially offensive material
    • Police, Army, Navy and Air force Related Items
    • Pre-Sale Listings
    • Prohibited Services
    • Promotional Items
    • Real Estate
    • Recordable Media
    • Replica and Counterfeit Items
    • Ringtones/• Stocks and Other Securities
    • Stolen Property/• Surveillance Equipment
    • Tobacco/• Trademarks/• Travel/• Weapons & Knives
    • Wine (also see Alcohol)


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